In the old days, they say the best way to advertise yourself is through word of mouth. While that is still true nowadays, when it comes to online advertising, article marketing is fast becoming the online version of “word of mouth”. Although there are various forms of advertising online, from website banners to social media ads, nothing beats article marketing when it comes to building a solid online presence.
Article Writing Is Best For Your Reputation
While other forms of advertising might catch the eye of more viewers, article marketing gives more quality when it comes to eliciting a sense of need and curiosity in your target audience. Say for example, you chose to advertise via web banners and flashy ads on other websites. While someone is browsing other sites, your advertisement catches their eye. However, if they don’t see anything interesting in your ad, they won’t click it. If they feel that what they’re looking for is on your website, they’ll ignore it. If you plaster your ads everywhere, it won’t mean more viewers, but only more people who’ll block your pop-ups or ads.
If you go for content writing, you are choosing quality advertising. In fact, a well written article is the equivalent of a dozen flashy banners. Once a reader stumbles upon your article and reads it, you have caught their attention. A well-written article that’s informative and substantial will most likely satisfy the reader’s curiosity and convince them that they might gain something out of reading it. The reader will then see your company as knowledgeable in your industry and may even visit your site to look for other interesting content. They might even forward your website to friends and relatives who are also searching for your products, services or information.
If you buy content that’s not only written well grammatically, but is creative enough to catch the reader’s attention and keep it until the end of the article, then your marketing strategy is a success. A flashy ad can catch the attention of a person, but writing articles can boost your reputation by showing people you mean business and that you are experts in your chosen field.
Articles Are Universal
The best thing about writing articles is that it’s something anybody can pull off. You can be the owner of several websites from different niches, or even a mom who sells products from the comfort of her home. It doesn’t matter who you are, this type of marketing is for you. Anybody can write an article or two about a product or service they’re promoting. If you don’t have the time, you can even hire writers or get an article rewriter to do it for you. Sites like Ardor Content can churn up content for you on a regular basis, so your website content and article directory submissions don’t have to be neglected.
This doesn’t mean that you shouldn’t try out other marketing strategies. Social media and banner ads are also extremely effective at attracting visitors to your website. However, if you want an online reputation that’s solid for the long term, article marketing should always be on your list of priorities for your online marketing.